|PRADA TRANSFORMER, SOUTH KOREA, SEOUL, 2008|
By OMA © All rights reserved
Prada Transformer is a temporary structure picked up by cranes and
rotated to accommodate a variety of cultural events. The 20-metre
high Prada Transformer is located adjacent to the 16th Century
Gyeonghui Palace in the centre of Seoul. The pavilion consists of
four basic geometric shapes - a circle, a cross, a hexagon, a
rectangle - leaning together and wrapped in a translucent membrane.
Each shape is a potential floor plan designed to be ideal for three months of cultural programming: a fashion exhibition (Waist Down, featuring skirts designed by Miuccia Prada), a film festival (co-curated by Alejandro González Iñárritu), an art exhibition (by Swedish video artist and sculptor Nathalie Djurberg), and a Prada fashion show. Walls become floors and floors become walls as the pavilion is flipped over by three cranes after each event to accommodate the next.
Partners: Rem Koolhaas, Ellen van Loon
Associates: Kunle Adeyemi, Kees van Casteren, Chris van Duijn
Design architect: Alexander Reichert
Team: Vincent McIlduff, Hyoeun Kim, Ye Rin Kang, David Moon, Mariano Sagasta, Claudia Romao, Alexander Menke, Alex de Jong, Wayne Congar, Miguel Huelga de la Fuente, Gustavo Paternina-Soberon, Nam Joo Kim